Case

OII Valentine's Day Campaign 2025

In a bid to capture the essence of romance and luxury, a renowned restaurant embarked on a captivating Valentine's campaign. The goal was not only to offer couples a memorable dining experience but also to elevate the occasion with a touch of opulence. By partnering with luxury jeweler Cartier for an exclusive giveaway, couples were enticed with the opportunity to win a stunning Cartier ring alongside indulging in a specially curated set menu.

Campaign Strategy

The Valentine's campaign was strategically designed to appeal to couples looking to celebrate their love in a sophisticated and memorable manner. By offering a chance to win a coveted Cartier ring, the restaurant aimed to position itself as a go-to destination for creating unforgettable romantic moments.

Execution

The campaign was launched through a multi-channel approach to maximize reach and engagement. Social media platforms were utilized to create buzz around the giveaway and set menu, with visually appealing images, videos and compelling copy highlighting the elegance of the offering.

Sponsored posts helped amplify the campaign's visibility among the target audience.

Outcome

he Valentine's campaign featuring the Cartier ring giveaway and set menu proved to be a resounding success, exceeding the restaurant's expectations. The allure of winning a luxurious Cartier ring enticed a surge in bookings, with couples eager to partake in the romantic experience.

The collaboration with Cartier not only added a premium touch to the campaign but also elevated the restaurant's brand image among high-end clientele.

As a result we got 12 bookings before announcing the winner and 5 bookings after we announced.

Total spend for advertising 460 AED
The price for set menu - 399 AED (per couple)
Total bookings - 17
Means we earn - 6783 AED